Are you an MSME, industry association, or MSME cluster? Technology can transform your business and we are here to help.
MSMEs or Micro, Small and Medium Enterprises form the backbone of our country, providing employment opportunities to both skilled and unskilled workers and undertaking production of goods to contribute heavily towards the Indian economy. MSMEs encounter a variety of challenges ranging from input of raw material, waste management to logistical issues, caused mainly due to use of outdated technology. Tech interventions have proven to be fruitful across a wide range of challenges.
For instance, in the field of media and advertisement via a marketing application to help target the potential customers, or in the textile sector where technology can help dye textiles without water in a textile cluster where water shortages are being experienced – technology solutions can transform businesses.
Information Technology and digital learning can also play a revolutionary role in driving the profitability of medium, small and micro-organizations by upscaling the efficiency of research and development. A multitude of platforms of technological services are available for organizations for the improvement of performance in areas such as financing, marketing, and advertising, logistics, cyber security, as well as trading. Digital innovation can enhance MSMEs’ efficiency, reduce costs and expand market reach, at the domestic and international levels.
However, factors such as lack of knowledge and understanding of the technology available, lack of skilled manpower to run complex machines, last-mile connectivity loss of power grid, and high capital investment have resulted in the majority of Indian MSMEs not seeking technical assistance as an answer to increasing their overall profitability.
By becoming digitally proactive and grabbing the opportunity to digitally transform their businesses, MSMEs have the scope of becoming dynamic players in an updated and contemporary world.
At AGNII, a programme of the Office of the Principal Scientific Adviser to the Government of India and a Mission under the Prime Minister's Science, Technology, and Innovation Advisory Council (PM-STIAC), we aspire to seamlessly link the tech innovators and the MSMEs in need of technological advancement in order to pave the way for further economic and digital development.
This survey circulated amongst MSMEs and MSME clusters aim to gather reliable primary information about the pain points faced by the MSMEs and technology may help them adapt to the advancement in the economy. Our mandate is to commercialize Indian technology. If you are an MSME, we can help you by analyzing your challenges, finding the right tech solution for it, and plugging you into that solution. In order to help us analyze the challenges of your sector better, please fill out the survey form and encourage other MSMEs within your cluster to fill out the same which can be accessed here.