Based on strengths of a district and National Priorities, One District One Product (ODOP) is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship, taking us to the goal of Aatma Nirbhar Bharat.Shri Piyush Goyal
A programme wherein every district is a country focusing all its energies to expand the outreach of their special product not only to the length and breadth of India but to the entire world.Shri Piyush Goyal
Horticulture sector with its current produce of 311 million MT exceeds the production of food grains. For better marketing and export, we propose supporting States which, adopting a cluster basis, will focus on 'one product one district'.Smt Nirmala Sitharaman
It is the vision of the Prime Minister that each District should develop as an export hub. Efforts of the Centre and State governments are being synergized and institutional mechanisms are being created.Smt Nirmala Sitharaman
The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.
The idea is to select, brand, and promote One Product from each District of the country