• quote

    Based on strengths of a district and National Priorities, One District One Product (ODOP) is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship, taking us to the goal of Aatma Nirbhar Bharat.

    Shri Piyush Goyal
    Hon’ble Minister of Commerce & Industry and Textiles and Consumer Affairs, Food and Public Distribution
  • Shri Piyush Goyal

    A programme wherein every district is a country focusing all its energies to expand the outreach of their special product not only to the length and breadth of India but to the entire world.

    Shri Piyush Goyal
    Hon’ble Minister of Commerce & Industry and Textiles and Consumer Affairs, Food and Public Distribution
  • Smt Nirmala Sitharaman

    Horticulture sector with its current produce of 311 million MT exceeds the production of food grains. For better marketing and export, we propose supporting States which, adopting a cluster basis, will focus on 'one product one district'.

    Smt Nirmala Sitharaman
    Finance Minister of India
  • Smt Nirmala Sitharaman

    It is the vision of the Prime Minister that each District should develop as an export hub. Efforts of the Centre and State governments are being synergized and institutional mechanisms are being created.

    Smt Nirmala Sitharaman
    Finance Minister of India


The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.

The idea is to select, brand, and promote One Product from each District of the country

  • For enabling holistic socioeconomic growth across all regions
  • To attract investment in the District to boost manufacturing and exports
  • To generate employment in the District
  • To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International market

What Do We Do

  • 11

    Product Development

    • Diversification
    • Packaging & Branding
    • Technology
    • Upskilling
    • Quality Standardization
  • 22

    Sales Improvment

    • Domestic and International Market
    • E2E E-commerce Onboarding and Fulfillment Assistance
    • International Expos
  • 33


    • Market Opportunities
    • Buyer Needs
    • Certifications (Organic/ as per exports standard)
  • Scheme


    • Scheme awareness
    • Scheme facilitation support
    • Including: Funding, Marketing, technology upgradation

Team Articles

Meet Our Team

  • Preet Deep Singh

    Dr. Preet Deep Singh

    Chief Analytics Officer
  • Geethu Nithyanandan

    Geethu Nithyanandan

    Policy & Trade Specialist
  • Jigisha Tiwary

    Jigisha Tiwary

    Policy & Trade Specialist
  • Prabhash Chauhan

    Prabhash Chauhan

    Policy & Trade Specialist