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Sector Overview

Encompassing a magnificent tapestry of cultural heritage, ancient traditions, and breathtaking natural landscapes, India stands as one of the world's most compelling tourist destinations. From the snow-capped peaks of the Himalayas to the pristine beaches of Goa and Kerala, and from the royal palaces of Rajasthan to the wildlife sanctuaries of central India, the country offers unparalleled diversity for every traveler.

With 9.95 Mn foreign tourist arrivals in 2024—a remarkable recovery reaching pre-pandemic levels of 10.93 Mn in 2019—India's tourism sector has demonstrated extraordinary resilience. The sector contributed ₹21 Tn to GDP in 2024, representing a 20% increase over 2019 levels, while supporting 46.5 Mn jobs equivalent to 9.1% of national employment. International visitor spending reached a record ₹3.1 Tn in 2024, surpassing the previous 2019 peak by 9%.

India now ranks 8th globally in tourism economy size with a $231.6 Bn contribution, climbing from its previous 10th position The country is projected to reach 4th place within the next decade. Despite ranking 39th in the Travel and Tourism Development Index 2024 among 119 countries—a significant improvement from 54th in 2021—India leads South Asia and demonstrates exceptional strength in Natural (6th), Cultural (9th), and Non-Leisure (9th) resources.

The country's 44 UNESCO World Heritage Sites showcase its rich historical legacy, from the iconic Taj Mahal to ancient cave paintings and pristine national parks. This cultural wealth, combined with emerging trends in pilgrimage tourism (19% growth) and cultural travel (82% of domestic travelers), underscores India's evolving appeal.

To accelerate growth, the Government has launched transformative initiatives including Swadesh Darshan 2.0 for sustainable tourism development, streamlined e-visa facilities for nationals of 167+ countries, and the RCS-UDAN scheme enhancing air connectivity to 53 tourism routes. The Union Budget 2025-26 allocated ₹2,541 crore for tourism infrastructure, including a landmark initiative to develop 50 top tourist destinations in partnership with states through challenge mode.

With projections of reaching ₹22 Tn economic contribution in 2025 and 64 Mn jobs by 2035, India's tourism sector is poised to play a pivotal role in the country's journey toward becoming a $3 Tn tourism economy by 2047. Through strategic focus on experiential travel, wellness tourism, and sustainable development, India offers vast investment opportunities while delivering transformative experiences that celebrate the country's extraordinary multicultural heritage and natural splendor.

$33.3 Bn

Foreign Exchange Earnings (FEEs) in 2024

99.5 lakh

Foreign tourists arrived in 2024, a significant increase from 64.4 lakh in 2022 and approaching the pre-pandemic high of 1.09 crore in 2019.

Why Invest in Tourism & Hospitality

  • Key Growth Driver

    India’s tourism sector is projected to contribute $523.6 Bn to India's GDP by 2034

  • Rising Disposable Income

    India’s rising middle class, projected to reach 580 Mn people by 2025, fuels demand for leisure and experiential travel, driving opportunities across hospitality, transport, and entertainment sectors.

  • Strong Domestic Tourism

    Domestic tourist visits in India are projected to more than double, rising from 2.5 Bn in 2024 to an estimated 5.2 Bn by 2030.

  • Startup ecosystem

    Over 1,300 DPIIT-recognized startups in the tourism sector, providing partnership opportunities with innovative companies and leveraging new technologies

Major Investors

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Incentives & Schemes

  • Swadesh Darshan 2.0 Scheme Guidelines (Developing Sustainable and Responsible Destinations)
  • Champion Services Sector Scheme- Incentives to Tour Operators for Enhancing Tourist Arrivals in India
  • PRASHAD Scheme
  • GUIDELINES FOR MARKETING DEVELOPMENT ASSISTANCE (MDA)

Policy Archive

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National Strategy for Sustainable Tourism

The policy aims to mainstream sustainability in Indian tourism sector and ensure a more resilient, inclusive, carbon neutral and resource efficient tourism while safeguarding natural and cultural resources.

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National Strategy for Adventure Tourism

The vision of the policy is to position India as a preferred destination for adventure tourism globally.

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Draft National Tourism Policy

Draft National Tourism Policy

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National Strategy and Roadmap for Medical and Wellness Tourism

The government has prepared this strategy to provide impetus to the growth of Medical Value Travel and wellness tourism in India and maintain India’s competitive advantage in the sector.

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National Strategy for Meetings, Incentives, Conferences and Exhibition (MICE) Industry- 2022

The aim of the policy is to position India as MICE destination in the world and a hub of mega conferences and exhibitions as well as create enabling conditions and institutional framework at the Central, State and City level for the growth of the MICE industry.

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Adopt a Heritage: “Apni Dharohar, Apni Pehchaan”

The objectives of the project are to develop facilities, amenities and innovative technological interventions to improve site management and enhance the tourist experience at heritage sites, monuments and tourist sites as well as promote cultural and heritage value of the country.