The Global Entertainer

Media is consumed by audiences across demographics and various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming, digital advertising, live events, filmed entertainment, and print.

  • India’s Media & Entertainment industry is expected to reach $30.9 Bn by 2024.
  • Smart connected TVs increased by 10 Mn in 2021 and are expected to exceed 40 Mn by 2025.
  • The digital media segment grew 29% to reach $5.2 Bn in 2021.
  • Online gaming grew 28% in in 2021 to reach $1.2 Bn and is expected to reach $1.9 Bn by 2024.
  • The filmed entertainment segment grew 28% in 2021. 757 films were released, with over 100 films releasing directly on streaming platforms.
  • The Animation & VFX segment grew 103% in 2021 to reach $1 Bn and is expected to attain $2.2 Bn by 2024.

Up to 100% FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services

100% FDI is allowed in Publishing/ Printing of scientific and technical magazines/ Specialty journals/ Periodicals under the government route.

For further details, please refer FDI Policy

  • %

    Traditional Media’s contribution to total M&E revenue

  • %

    Digital Media’s contribution to total M&E revenue

  • INR Bn

    E-commerce advertising in 2020

Explore Related Sub Sectors

India is 2nd largest online news consuming nation

India is world’s 2nd largest market by app downloads

India is also the world’s largest fantasy sports market with 13 Cr userbase

Industry Scenario

India is spending 80% of its time on mobile phone apps on media and entertainment. 

India secures 4th rank in “ICT Services exports”. India’s Media & Entertainment industry is expected to grow to $55-70 Bn by 2030 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX.

  • Demand for regional content consumption is on the rise. The share of regional content in TV and OTT consumption is expected to reach 60% and 50% respectively by 2025.
  • Video viewers have increased to 497 Mn, i.e., around 94% of smartphone owners and wired broadband subscribers.
  • At 1.5 Bn hours, Indians spent amongst the most time on online sports in the world, around a third of global time spent on sports apps.
  • Animation segment saw huge demand from OTT platforms and kid's channels.
  • The overall TV sports market was estimated at INR 7,050 Cr in FY21.The same is expected to reach INR 9,830 Cr in FY26; growing at a steady CAGR of 7%.
  • India's advertising market is poised to expand 14.7% to reach $12.6 Bn in 2023.
  • India's digital ad spending to reach $21 Bn by 2028.

Government Initiatives

  • The Government of India has taken various initiatives such as digitizing the cable distribution sector to attract greater institutional funding, increasing the FDI limit from 74% to 100% in cable and direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
  • Film Facilitation Office (FFO) set up by the Ministry of Information & Broadcasting, Government of India, acts as a single window clearance and facilitation point for producers and production companies with a view to assist them in getting requisite filming permissions. 
  • The merger of Film Media Units in December 2020 by the Ministry of Information and Broadcasting under one corporation will lead to convergence of activities and resources and better coordination, thereby ensuring synergy and efficiency in achieving the mandate of each media unit. 
  • In September 2020, the Government of India announced its plans to develop an Animation, Visual Effects, Gaming and Comic (AVGC) Centre for Excellence in collaboration with IIT Bombay. 


  • Increasing young population

    385 Mn millennials, accounting for 65% of total Indian population exhibiting changing media consumption habits and evolving lifestyles.

  • Online payment transactions

    46.6 Bn online payment transactions in 2020.

  • Smartphone Userbase and Broadband Subscribers

    Smartphone users increased to 448 Mn in 2020 and 747 Mn in 2020, growing 13%.

  • Mobile Data Prices

    Most affordable in India ($0.09 per GB) as compared to US ($8 per GB) and UK ($1.39 per GB).


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Asked Questions

What is the penalty for not complying with the eligibility conditions?

In the event of the failure of any Letter of Intent (LoI) holder to comply with the eligibility conditions for the Grant of Permission Agreement or failing to sign the Grant of Permission Agreement within the prescribed period, the full deposit of the bid amount shall be forfeited without further notice, and Letter of Intent and the allocation of frequency, if any, shall stand cancelled.

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What is SACFA clearance and frequency allocation?

‘SACFA’ means the ‘Standing Advisory Committee on Radio Frequency Allocation‘ of the Wireless Planning & Co-ordination wing of Ministry of Communications & IT, Government of India.
‘Frequency Allocation’ means the specific Radio Frequency (RF) carrier with associated technical parameters such as RF power, bandwidth etc to the particular FM channel as assigned by the Wireless Planning & Co-ordination wing of Department of Telecommunication, Ministry of Communications & IT, Government of India.

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What is the eligibility criteria for getting permission of FM radio channel?

Only companies registered under the Company’s Act, 1956 are eligible for bidding and obtaining permission for FM radio channels. However, following types of companies are not eligible to apply:
a) Companies not incorporated in India.
b) Any company controlled by a person convicted of an offence involving moral turpitude or money laundering/drug trafficking, terrorist activities or declared as insolvent or applied for being declared insolvent.
c) A company which is an associate of/or controlled by a Trust, Society or Non Profit Organization.
d) A company controlled by or associated with a religious body.
e) A company controlled by or associated with a political body.
f) Any company which is functioning as an advertising agency, is an associate of an advertising agency or is controlled by an advertising agency or person associated with an advertising agency.
g) Subsidiary company of any applicant in the same City.
h) Holding company of any applicant in the same City.
i) Companies with the same management as that of an applicant in the same City.
j) More than one Inter-Connected Undertaking in the same City.
k) A company that has been debarred from taking part in the bidding process or its holding company or subsidiary or a company with the same management or an interconnected undertaking.
l) The defaulters of conditions under Phase-I & Phase-II, who have contested the revocation of their letters of Intent/License Agreements/Bank Guarantees, thereby continue to be debarred from participating in any future bidding process.

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What is the overview of the media and entertainment sector in India and the performance of this sector in recent times?

The Indian Media and Entertainment sector is valued at approximately $ 12 bn in 2015 and expected to double by 2020. Out of the various sub sectors, one of the highest growing sub-sectors would be digital advertising with a CAGR of 30%. Further, India is known to have the second largest TV market in the world.
The performance of the sector can be found in the achievement report at the following link. 

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Is the government proposing to create a regulatory agency for television broadcasters?

In 2006, the government had prepared a Draft Broadcasting Services Regulation Bill, 2006. The bill made it mandatory to seek license for broadcasting any television or radio channel or program.
It also provides standards for regulation of content. It is the duty of the body to ensure compliance with guidelines issued under the bill.

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