Snapshot
The Global Entertainer
Media is consumed by audiences across demographics and various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming, digital advertising, live events, filmed entertainment, and print.
- India’s Media & Entertainment industry is expected to grow to reach $100 bn by 2030 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX.
- Television households in India will continue to grow at over 5% per year to cross 71% of Indian households by 2025.
- In 2020 Indians had the highest online video consumption/week in the world at an average of 10 hours 54 minutes, an increase of 30% from 2019.
- India OTT Revenue is expected to grow to $ 13-15 Bn. by 2030, growing at a CAGR of 22-25% over the next decade.
- In 2020, Indians downloaded 9.2 billion game apps i.e., 80% of entertainment app category downloads. Online gaming is expected to grow at a CAGR of 27% to reach INR155 Bn. by 2023.
- The Animation & VFX segment is expected to grow to INR129 billion by 2023. Indian VFX studios have worked on several critically-acclaimed international projects like Dune, No Time to Die, Joker, The Witcher and the Avengers: End Game.
Up to 100% FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services
100% FDI is allowed in Publishing/ Printing of scientific and Technical magazines/ Speciality journals/ Periodicals under the government route
For further details, please refer FDI Policy
- %
TV industry revenue share
- %
Digital advertising’s contribution to total advertising
- INR bn
E-commerce advertising in 2020
Explore Related Sub Sectors
India has world’s 2nd largest digital population.
India is world’s 2nd largest market by app downloads
India is world’s 5th largest fantasy sports market
- Industry Scenario
- FOREIGN INVESTMENT
- INDUSTRY TRENDS
- POLICIES & SCHEMES
Industry Scenario
Indian M&E sector is expected to grow at a CAGR of 13.7% to reach $30.6 bn by 2023.
India’s Media & Entertainment industry is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX.
- Television households in India will continue to grow at over 5% per year to cross 71% of Indian households by 2025.
- In 2020 Indians had the highest online video consumption/week in the world at an average of 10 hours 54 minutes, an increase of 30% from 2019.
- India OTT Revenue is expected to grow to $ 13-15 Bn. by 2030, growing at a CAGR of 22-25% over the next decade.
- In 2020, Indians downloaded 9.2 billion game apps i.e., 80% of entertainment app category downloads. Online gaming is expected to grow at a CAGR of 27% to reach INR155 Bn. by 2023.
- The Animation & VFX segment is expected to grow to INR129 billion by 2023.
Government Initiatives
- The Government of India has taken various initiatives such as digitizing the cable distribution sector to attract greater institutional funding, increasing the FDI limit from 74% to 100% in cable and direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
- Film Facilitation Office (FFO) set up by the Ministry of Information & Broadcasting, Government of India, acts as a single window clearance and facilitation point for producers and production companies with a view to assist them in getting requisite filming permissions.
- The merger of Film Media Units in December 2020 by the Ministry of Information and Broadcasting under one corporation will lead to convergence of activities and resources and better coordination, thereby ensuring synergy and efficiency in achieving the mandate of each media unit.
- In September 2020, the Government of India announced its plans to develop an Animation, Visual Effects, Gaming and Comic (AVGC) Centre for Excellence in collaboration with IIT Bombay.
GROWTH DRIVERS
Increasing young population
385 million millennials, accounting for 65% of total Indian population exhibiting changing media consumption habits and evolving lifestyles
Online payment transactions
46.6 billion online payment transactions in 2020
Smartphone Userbase and Broadband Subscribers
Smartphone users increased to 448 million in 2020 and 747 million in 2020, growing 13%.
Mobile Data Prices
Most affordable in India ($0.09 per GB) as compared to US ($8 per GB) and UK ($1.39 per GB)

