Mentorship, Advisory, Assistance, Resilience, and Growth (MAARG) Program

In the first meeting of the National Startup Advisory Council (NSAC), the need for building an institutional and scalable model of mentorship for startups was emphasised. The ecosystem needs a central mentorship platform which can facilitate entrepreneurs across diverse sectors, functions, stages, geographies, and backgrounds.

Hence, Mentorship, Advisory, Assistance, Resilience, and Growth (MAARG) program under the Startup India initiative was strategised. The virtual platform is designed to mentor startups throughout their growth cycle and across geographies at a PAN India level. The core features of the program include:

  • Mentor Mentee Matchmaking powered by Artificial Intelligence/Machine Learning
  • Cohort Programs
  • Meeting Scheduler
  • Video and Audio Calls
  • Key Performance Indicator-driven monitoring
  • Query Resolution Mechanism Linguistic Inclusivity
  • Ease of Accessibility.

Special incentives for mentors include invitations to all Startup India programs, letters of appreciation, and special coverage on the Startup India website and social media handles, among others. To date, more than 270+ mentors have registered on MAARG that are ready to assist startups.

Link for Mentor Registration -



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