Reasons to Invest

The India's online shopper base to be the 2nd largest globally by 2030, with nearly 500-600 Mn shoppers
Internet penetration in India has grown significantly in the last 13 years – increasing from 4.8% in 2008 to 61% in 2021
Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers and $150 bn in cumulative incremental online retail GMV

How We Help Investors

Research Content Provider

Location Analysis

Policy Advisory/Representation

Stakeholders Meeting

Issue Resoution

Regulatory Clearance Facilitation

FDI Norms

100% FDI allowed under automatic route in B2B E-commerce and in marketplace model of e-commerce. 100% FDI under Government approval route for E-Commerce by Food Retail Companies, provided products retailed are manufactured and/or produced in India.

FDI Allowed

Did You Know?

E-Commerce of Single Brand Product Retail allowed, provided company establishes physical stores within 2 years from start of online retail.

Government Support

Digital Payments & Technology

The government is backing technologies such as UPI, RuPay, DigiLocker, eKYC to help promote digital transactions, increase its adoption in smaller cities, as well we to drive innovation in this space. In the FY22 Budget, a INR 1,500 crore scheme was proposed to financially incentivise digital payments.

Digital Infrastructure

Ecommerce is set to benefit from government initiatives to boost rural broadband penetration within the ambit of Digital India. BharatNet is one such program, with an outlay of INR ~61000 Crore, aimed to bring broadband connectivity to India's 2,50,000 Gram Panchayats 

One District One Product Programme

The Government has launched the ODOP programme with the aim of selecting, branding, and promoting One Product from each District (One District – One Product) of the country to enable holistic socioeconomic growth across all regions. 

Consumer Protection (E-Commerce) Rules, 2020

Rules delineate roles and responsibilities for marketplace and sellers, and will reinforce competition and efficiency within the Indian e-commerce market

E-Commerce Policy [Draft]

A draft policy that aims to create a framework for helping achieve holistic growth of the e-commerce sector, supporting it along with other initiatives such as Make in India and Digital India 

Major Investors

Infrastructure Map

Team Articles

Jul 14, 2021
ASEAN and India: Charting the New Asian Century

For over half a century, the Association of Southeast…

Jun 24, 2021
Proposed Amendments to Consumer Protection (E-Commerce) Rules, 2020

On Monday, June 21, 2021, the Department of Consumer…

Apr 01, 2021
Modernization of Kirana Stores in India

Over the last ten years, the retail market in India has…



Are we allowed to sell products of a sub brand if we have a Single Brand Retail Trade (SBRT) license?

No, any addition to the product/product categories to be sold under 'Single Brand' would require a fresh approval of the Government.

For more information, click here.

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