Reasons to Invest

The India's online shopper base to be the 2nd largest globally by 2030, with nearly 500-600 Mn shoppers
Internet penetration in India has grown significantly in the last 13 years – increasing from 4.8% in 2008 to 61% in 2021
Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers and $150 bn in cumulative incremental online retail GMV

How We Help Investors

Research Content Provider

Location Analysis

Policy Advisory/Representation

Stakeholders Meeting

Issue Resoution

Regulatory Clearance Facilitation

FDI Norms

100% FDI allowed under automatic route in B2B E-commerce and in marketplace model of e-commerce. 100% FDI under Government approval route for E-Commerce by Food Retail Companies, provided products retailed are manufactured and/or produced in India.
100%

FDI Allowed

Did You Know?

E-Commerce of Single Brand Product Retail allowed, provided company establishes physical stores within 2 years from start of online retail.

Government Support

Digital Payments & Technology

The government is backing technologies such as UPI, RuPay, DigiLocker, eKYC to help promote digital transactions, increase its adoption in smaller cities, as well we to drive innovation in this space. In the FY22 Budget, a INR 1,500 crore scheme was proposed to financially incentivise digital payments.

Digital Infrastructure

Ecommerce is set to benefit from government initiatives to boost rural broadband penetration within the ambit of Digital India. BharatNet is one such program, with an outlay of INR ~61000 Crore, aimed to bring broadband connectivity to India's 2,50,000 Gram Panchayats 

One District One Product Programme

The Government has launched the ODOP programme with the aim of selecting, branding, and promoting One Product from each District (One District – One Product) of the country to enable holistic socioeconomic growth across all regions. 

Consumer Protection (E-Commerce) Rules, 2020

Rules delineate roles and responsibilities for marketplace and sellers, and will reinforce competition and efficiency within the Indian e-commerce market

E-Commerce Policy [Draft]

A draft policy that aims to create a framework for helping achieve holistic growth of the e-commerce sector, supporting it along with other initiatives such as Make in India and Digital India 

Major Investors

Infrastructure Map

Team Articles

Jul 14, 2021
ASEAN and India: Charting the New Asian Century

For over half a century, the Association of Southeast…

Jun 24, 2021
Proposed Amendments to Consumer Protection (E-Commerce) Rules, 2020

On Monday, June 21, 2021, the Department of Consumer…

Apr 01, 2021
Modernization of Kirana Stores in India

Over the last ten years, the retail market in India has…

FAQ

FAQs

Can an SBRT entity commence e-commerce operations?

Subject to the conditions of SBRT under the FDI policy (link:), a single brand retail trading entity operating through brick and mortar stores, is permitted to undertake retail trading through e- commerce. Further, as per policy, retail trading through e-commerce can also be undertaken prior to opening of brick & mortar stores, subject to the condition that the entity open brick and mortar stores within 2 years from date of start of online retail

For any further queries, please write to us at retail@investindia.org.in

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What is a marketplace and inventory based model of e-commerce?

"1) Marketplace based model of e-commerce means providing an information technology platform by an e-commerce entity on a digital & electronic network to act as a facilitator between the buyer and seller. 
2) Inventory based model of e-commerce means an e-commerce activity where inventory of goods and services is owned by e-commerce entity and is sold to the consumers directly.

For more information, click here 

For any further queries, please write to us at retail@investindia.org.in"

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Is FDI allowed for inventory based model of e-commerce?

"No, FDI is not permitted for inventory based model of e-commerce.

For any further queries, please write to us at retail@investindia.org.in"

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Does India have an e-commerce policy?

"A draft e-commerce policy was prepared and put up in the public domain on February 23, 2019 for comments/suggestions. Comments from over 120 stakeholders (companies, Industry associations, think tanks, foreign governments) have since been received. The Govt. is currently working on finalising the policy. Click here for the draft policy. 

For any further queries, please write to us at retail@investindia.org.in"

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What is deemed inventory ownership by a marketplace under the FDI Policy on E-Commerce?

As per the FDI Policy, E-Commerce marketplace is not supposed to exercise control or ownership of the inventory. Inventory is deemed to be controlled by the marketplace if more than 25% of purchases of a vendor on the marketplace are purchased from the marketplace entity or its group companies. 

For any further queries, please write to us at retail@investindia.org.in

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