Toys Manufacturing
Creating India's Toy Story
Indian Toys Industry is estimated to be $1.5 bn making up 0.5% global market share. The toy manufacturers in India are mostly located in NCR, Maharashtra, Karnataka, Tamil Nadu and clusters across central Indian states. The sector is fragmented with 90% of the market being unorganized and 4,000 toy industry units from MSME sector.
The toys industry in India has the potential to grow to $2-3 bn by 2024. The Indian toy industry is only 0.5% of the global industry size indicating a large potential growth opportunity. The domestic toy demand forecasted to grow at 10-15% against the global average of 5%.
Some trends contributing to growing demand:
- There will be a 2.5x increase in income per capita from 2016 to 2027
- There will be a 1.2x increase in the proportion of affluent and elite consumers in Tier 2 & Tier 3 cities by 2025
- 80% of the population will belong to Gen ‘I’ by 2027
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