Personal Care and Hygiene

Beauty, Personal care and Hygiene: The India Attraction

Beauty and personal care market in India encompasses the following sub-segments: Skincare, Oral Care, Hair Care, Men's Grooming, Makeup & Cosmetics, Fragrance, and Bath & Shower

The ecosystem for manufacturing of beauty and personal care products is spread out across the country; some of the prominent clusters are present in Himachal Pradesh, Gujarat, and Maharashtra.
90% of Manufacturing is localised in India across the value chain.
Growing awareness, disposable income, increase in number of online and brick and mortar stores have been the key growth drivers for the sector.
Skin care, Hair Care & Bath and Shower products have the largest market size within the beauty & personal care segment.

$ Bn

Market Size in India: FY 22

FDI norms

~$ Bn

Forecasted Market Size: FY26

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Arushi Jain

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Personal Care & Hygiene

Reasons to Invest

The Indian Beauty, Personal care and Hygience space has matured and expanded significatly in the last few years due to increase in E-commerce adoption, increase in customisation and last-mile access to consumers in tier 2 and 3 cities.

Moreover, the growing middle class population and rising disposable income will be the key growth drivers for segmenst such as Premium beauty and personal care products which is expected to grow at a CAGR of 54% from FY21-26 and Fragrances, Makeup and Cosmetics, and Men's Grooming are all expected to grow at CAGR of 20-40% between FY21-26.

Existing ecosytem across the value chain with a ready market makes India an attractive destination to become a global export hub for this segment. The recently concluded Free Trade Agreement with Australia provides for greater market access opportunities for cosmetics.

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FDI Norms

Investment approval of up to 100% foreign equity in single-brand retail and 51 % in multi-brand retail.

100%

Foreign equity in single-brand retail

Trade scenario

Personal Care and Hygiene

India’s biggest export destinations in this sector are USA, UAE, China, Bangladesh and Nepal.

India's imports amounted to ~ $2.1 Bn for FY22

India's exports amounted to ~ $3.2 Bn for FY22

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Product Profiles

Oral Care
Hair Care
Fragrance Products

The Indian Oral Care market is primarily sub-segmented into 4 major categories: toothpaste, toothbrushes, toothpowder, mouthwash, and others.

In India, the Oral Care segment generated revenues of over $1.78 Bn in 2022, and the market is expected to grow at a CAGR of 4.5% between 2022 and 2026 to reach $2.13 Bn by FY26.

Some major players dominating India's oral care market are Colgate Palmolive, Hindustan Unilever Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Johnson & Johnson, etc.

Premium category products, which include mouthwash, mouth spray, and electric toothbrushes, are gaining prominence in this sector and pose a latent opportunity for growth. This is complemented by public-private partnership efforts to ensure rural awareness and last-mile access for oral hygiene solutions.

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