Reasons to Invest

26%+ growth in exports within this sector in the last 4 years
50-60% of India's production is exported to Western and Middle-Eastern markets, with USA, Hong Kong and UAE the top countries for exports
India controls 22% market share in the APAC region

How We Help Investors

Research Content Provider

Location Analysis

Policy Advisory/Representation

Stakeholders Meeting

Issue Resoution

Regulatory Clearance Facilitation

FDI Norms

Investment approval of up to 100% foreign equity in single-brand retail and 51 % in multi-brand retail.
100%

Foreign equity in single-brand retail

Trade scenario

India’s biggest export destinations in this sector are Hong Kong, UAE and the United States
26%+ growth in exports within this sector in the last 4 years
India's imports for the sector in 2019-20 amounted to $ 2.8 bn
India imports in this sector are primarily from China, USA, and Vietnam

Major Investors

Value Chain Assessment

Product Profiles

The Indian Oral Care market is primarily sub-segmented into 4 major categories: toothpaste, toothbrushes, toothpowder, mouthwash, and others.
In India, the Oral Care segment generated revenues of over $1.57 Bn in 2021, and the market is expected to grow at an annual rate of 4% between 2021 and 2026 to reach $2.08 Bn by FY26.
Some of the major players dominating the oral care market in India are Colgate Palmolive, Hindustan Unilever Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Johnson & Johnson, etc.
Premium category products, which include mouthwash, mouth spray, and electric toothbrushes, are gaining prominence in this sector and pose a latent opportunity for growth. This is complemented by public-private partnership efforts to ensure rural awareness and last-mile access for oral hygiene solutions.

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Invest India Timeline

2022
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