About the Department
Invest India is the National Investment Promotion and Facilitation Agency under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. It hosts teams working with various government initiatives such as Make in India, Startup India, AGNii, and PMG.
Key Responsibilities
Content Creation:
Researching topics to generate ideas for content.
Writing original, engaging, and high-quality content for various platforms such as websites, blogs, social media, newsletters, and more.
Adhering to brand voice and style guidelines.
Optimizing content for search engines (SEO) by incorporating relevant keywords and phrases.
Creating compelling headlines, titles, and calls-to-action.
Editing and Proofreading:
Reviewing content for grammar, spelling, punctuation, and clarity.
Ensuring consistency in style, tone, and messaging throughout all content pieces.
Fact-checking and verifying the accuracy of information.
Collaborating with writers to provide constructive feedback and revisions.
Formatting content for readability and visual appeal.
Content Strategy:
Developing content strategies aligned with business goals and target audience preferences.
Planning editorial calendars and content schedules.
Identifying trends and topics relevant to the target audience.
Analyzing content performance metrics and using insights to optimize future content creation.
Content Management:
Uploading and publishing content on various platforms using content management systems (CMS).
Organizing and maintaining a content library or repository.
Ensuring content is up-to-date, accurate, and compliant with legal and regulatory requirements.
Managing content distribution channels and partnerships.
Qualifications
We are seeking a talented and creative Content Writer to join our team. The Content Writer will be responsible for researching, writing, editing, and proofreading various types of content to support our marketing and communication efforts. The ideal candidate will have a strong command of the English language, excellent writing and editing skills, and the ability to create engaging and informative content across different platforms.
- Should be a bachelors at minimum or Masters in related fields like Journalism, Mass Communications, Literature etc.
- Should have 10+ years of experience.