About the Department
You will be part of the Marketing & Communications team at Invest India under the Startup India Initiative.
Key Responsibilities
- To streamline and execute all the marketing related efforts for the Startup India program
- Designing and executing high impact marketing campaigns for new and existing programs
- Track and monitor the campaign progress by creating dashboards - Be the voice of Startup India across all its social media platforms
- Generate content for www.startupindia.gov.in, that would have an overall goal of increasing engagement with Startup India stakeholders and updating it regularly
- Coordinating with the multiple agencies and stakeholders to ensure end to end effective execution of campaigns
- Preparing weekly and monthly reports on the progress and analysing gaps to act upon
- Ideating and executing new initiatives to increase the reach of Startup India initiatives and better stakeholder benefits
Qualifications
- 2 to 4 years of experience in campaign management and digital marketing
- Excellent communication skills
- Passionate to contribute & learn
- Well versed with the nuances and functioning of the Social media platforms such as Twitter, Facebook, LinkedIn and Instagram
- Efficient stakeholder management & attention to detail
- Strong business acumen to conceptualize content
- Understand (and embrace) how brand and user strategy seamlessly converse in the modern marketing landscape
- Ability to balance left/right brain methods to deliver effective, creative campaigns for various Startup India initiatives