The next Economic Heavyweight

The government aims to transform India into a global sporting powerhouse with long-term impact on health, education and tourism by undertaking mega-sports infrastructure projects and exploring and encouraging investments through the public private partnership (PPP) model.

The boost in Indian sports economy can be witnessed by the high capital infusion in the Sports Industry. The Board of Control for Cricket in India (BCCI) garnered over $6.2 Bn for broadcasting rights of five seasons of the Indian Premier League, making it the most valuable league second only to US NFL.

  • Haryana, for execution of Khelo India Youth Games of 2022 spent over $18 Mn on infrastructure. 
  • Gujarat launched its own sports policy for 2022-27 for growth of sports manufacturing and sports tourism.


100% FDI is allowed in sports goods manufacturing and sports infrastructure construction. 

  • +

    Sports good manufactured in India

  • Medals, highest ever in Asian Games 2023

  • Sports infra projects approved under Khelo India Programme

2nd largest producer of Bicycles in world

4th in Commonwealth Games at Birmingham, England

500,000+ people employed in sports goods manufacturing

Industry Scenario

The Indian sports goods market is estimated to grow to $ 6.6 Bn by 2027

  • India is the major exporter of table tennis, tennis, badminton, tennis balls, and inflatable balls.
  • The export value of bicycles and its parts from India amounted to over $ 461 Mn in the fiscal year of 2022.
  • Sports Authority of India has established 23 National Centres of Excellence and 67 SAI Training Centres to implement sports promotional schemes across the country.
  • Under the National Investment Pipeline, capital expenditure of $ 1.1 Bn (FY20-FY25) has been earmarked for developing sports infrastructure in the country. 
  • Cluster cities for sports goods manufacturing, Jalandhar and Meerut, account for ~ 82% of total production, and host more than 3000 manufacturing units and 130 exporters owing to their expertise.
  • India is one of the potential bidders to host 2036 Summer Olympics.
  • Regional games packaged in interesting league formats have been successful in garnering rural viewership. The seventh season of non-cricket property Pro Kabbadi League attracted 1.2 Mn impressions and a cumulative reach of 352 Mn, which is set to grow in the coming years further.


  • Government Initiatives

    Government of India is playing a vital role in growth of the sports sector through several initiatives and programmes, Khelo India Programme, Target Olympics Scheme etc. Government of India increased sports budget by 11.08 % in 2022-23.Sports Goods Export Promotion Council (SGEPC) set up for promotion of India’s exports of sports goods.

  • Internet Penetration

    Driven by a young digital audience, and rapidly increasing smart phone and internet penetration, India is witnessing significant growth in online consumption of sports content. Indian Premier League digital rights for Indian subcontinent, attracted highest bid of ~$ 6.41 Mn per match for 2018-22 cycle.

  • Rising Startups

    Sports sector in India is growing due to entry of multiple sports start-ups involved in sports infrastructure, data/content aggregation, education and training, online retail, technology and online ticket booking.


Industrial Land Bank Portal

GIS - based map displaying available infrastructure for setting up business operations in the state.

Investible Projects

Investment Opportunities in Sports

    Major Investors

    Latest In Sports

    Press Release Dec 22, 2023

    Year End Review: Department of Sports

    Read Now

    Press Release

    Year End Review: Department of Sports

    Press Release

    MoUs signed during State visit of Samia…


    National Air Sports Policy

    Annual Report

    Ministry Youth Affairs and Sports Annual…


    Asked Questions

    What has been the role of Non-Government Private Entities in developing the groundwork for sports in India?

    Private organizations for-profits and for non-profits have been playing instrumental role in funding, training, consulting and developing infrastructure through PPPs as well as independently. Capable corporate entities are actively partaking in evolving franchise-based leagues and sponsoring individual talents across the country.

    Was it helpful?

    Why are the incentive schemes offered by the government for sports academies in India?

    India's high aspirations can be observed via TOPS (Target Olympic Podium Scheme). In pursuance of this target, the Sports Ministry had introduced an incentivization structure to extend monetary support to 500 private academies, through the Khelo India Scheme over the next four years starting FY 2020-21.

    Was it helpful?

    What is the National Monetization Pipeline?

    The Union Budget 2021-22 envisioned the preparation of a National Monetization Pipeline to provide a direction to the monetization initiative and visibility of investors. The National Monetization Pipeline has been created to be co-terminus with the balance National Infrastructure Pipeline period, a 4-year period from FY2022 to FY2025.

    Was it helpful?

    What are some top export destinations for Indian Sports Goods?

    India exports sports goods to the USA, China, Australia, Germany, the UAE, the UK, Netherlands, France, South Africa, Sweden, Canada, Belgium, Brazil, Chile, Denmark, and a total of more than 200 countries. During 2021-22, the USA, the UK, Australia, Canada, Germany, and Netherland were among the top importers of Made in India sports equipment.

    Was it helpful?

    What is the Sports Goods Export Promotion Council (SGEPC) and what are its functions?

    The SGEPC is a Ministry of Commerce and Industry, Government of India sponsored organization established in 1958 that works towards the promotion of the export of Indian sports goods and toys. The council represents the leading manufacturers and exporters. The main activities of the SGEPC are trade promotion, trade events and fairs, information dissemination, export statistics tracking and projection. 

    Was it helpful?