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A healthy growth

The demand for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is surging in India and abroad.


The wellness sector includes segments such as alternative therapies, beauty, fitness and nutrition, among others.Of these, rejuvenation services such as spas, alternative therapies, Ayurveda treatments and beauty services are expected to grow at around 30%, while the fitness sector (which includes gyms and slimming centres) is expected to grow by more than 25%.

The wellness business in India is projected to grow at a CAGR of 30-35% over the next 5 years with the business of leisure growing in popularity.

The wellness industry covers several sub-segments, including leisure, fitness, general health, medical tourism and even winding down/get-away tourism.

  •  India's medical tourism sector, estimated to be worth USD 3 bn in 2015, is projected to grow to USD 7-8 bn by 2020.


100% FDI allowed in AYUSH sector.

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  • Vast AYUSH infrastructure comprising of ~736,600 registered practitioners in India
  • 1,50,000 Heath Sub centres in India will be transformed into Health and Wellness Centres in 2017-18
  • World's second largest exporter of ayurvedic & alternative medicine

Industry Scenario

The wellness industry in India is poised to grow at a CAGR of nearly 12% to reach USD 23 bn by FY 20 from USD 13 bn in FY 15.

The wellness industry could be further segmented into following subsectors with their share of contribution:

  •   Beauty care: 40%
  •   Nutritional care: 27%
  •   Fitness centres: 16%
  •   Alternate therapy: 15%
  •   Rejuvenation: 2%

Alternate therapy has been growing at a significant pace in India. The domestic trade of the Ayurveda, Yoga, Unani, Siddha and Homoeopathy (AYUSH) industry is of the order of USD 1.3 bn. The Indian medicinal plants and their products also account for exports in the range of USD 153 mn.

Growth Drivers

Wellness GD
  • Total variety of medicinal plants available in India


  • Population dependent on Ayurveda and medicinal plants


  • Industries engaged in AYUSH drug manufacturing


  • Total variety of Indigenous herbal plants available in India


Key policies

Central Sector Scheme for Conservation, Development and Sustainable Management of Medicinal Plants

The efforts of the National Medicinal Plants Board (NMPB) must be upgraded to tackle the whole range of issues impacting the sustained availability of quality herbs. The strategy needs to focus on both cultivation and collection, together with R&D, promotion and information dissemination through IT dedicated mechanisms for procurement of MAPs, ensuring Minimum Support Price, setting up networked Agri-Mandis for MAPs, drawing up a database of cultivators and growers/cooperatives. Speciality warehousing & strengthening of the supply chain is another priority area. In order to cater to the domestic market needs of Ayurveda, Siddha, Unani (ASU) industry, promotion of Primary Producer Companies (PPCs) should be taken-up in a focused manner.

Central Sector Scheme for promotion of Information, Education and Communication

The scheme is meant for achieving the following objectives:
(i) Creation of awareness among the members of the community about the efficacy of the AYUSH Systems, their cost-effectiveness and the availability of herbs used for prevention and treatment of common ailments at their door steps through various channels including the production of audio-visual educational material to achieve the objective of Health for all;
(ii) Dissemination of proven results of R&D work in AYUSH systems at national and international forums;
(iii) Providing a forum where horizontal and vertical interaction among stakeholders of AYUSH systems can take place through conferences, seminars and fairs at regional, national and international levels and encourage stakeholders to participate in them;

Constitution of National Medical & Wellness Tourism Board

The Union Minister of State for Tourism(Independent Charge) , Culture (Independent Charge), and Civil Aviation, Dr Mahesh Sharma announced the constitution of the Medical and Wellness Tourism Promotion Board at a function in New Delhi today. The Board has been formed to tap the potential and advantages that India has in the field of medical and wellness tourism. The Centre of Excellence in Hospitality Education to operate from Hotel Samrat in New Delhi was also inaugurated at today’s function. Release of Tourism Vision Document 2030, launch of the revamped website of Ministry of Tourism which has now been made bilingual, release of Audio Visual Presentation ‘ Introduction to India’ and a seminar on the theme of World Tourism Day 2015 “ One Billion Tourist, One Billion Opportunities” were some of the other highlights of today’s function on the occasion of World Tourism Day.

International Day of Yoga

National Board for Promotion and Development of Yoga and Naturopathy constituted; Scheme of voluntary certification of yoga professionals being implemented in partnership with QCI

National AYUSH Mission

Providing cost effective AYUSH services, with a universal access is one of the strategies to improve the quality and outreach of Healthcare Services. The erstwhile Centrally Sponsored Scheme for Development of AYUSH Hospitals & Dispensaries has been merged into National AYUSH Mission (NAM) as per the approval of Union Cabinet on 15.09.2014.

National Health Portal of India

The Ministry of Health and Family Welfare, Government of India has set up the National Health Portal in pursuance to the decisions of the National Knowledge Commission, to provide healthcare related information to the citizens of India and to serve as a single point of access for consolidated health information. The National Institute of Health and Family Welfare (NIHFW) has established Centre for Health Informatics to be the secretariat for managing the activities of the National Health Portal.

Scheme for Development of AYUSH Clusters

Major objectives of the scheme are:

a) To fill in the critical gaps in the sector especially related to standardization, quality assurance and control, productivity, marketing, infrastructure and capacity building through a cluster based approach. preferably for classical ASU and Homoeopathic drugs.
(b) To encourage the level of organisation in the sector thereby creating social capital for sustainability of collective initiatives.
(c) The ‘Scheme for Development of AYUSH Clusters’ is a Central Sector Scheme and would be co-terminus with the 12th Five year plan.
(d) Department of AYUSH would allocate Rs 121.75 Crores in the 12th five year plan to fund the projects under the scheme.
(e) The Scheme would be implemented on a Support from Department of AYUSH and support would be by the way of grant to the Special Purpose Vehicle (SPV), formed by group of entrepreneurs from AYUSH sector.

FDI Facts

  • FDI inflows (in USD) in hospitals and diagnostic centres during April 2000 - December 2017

  • FDI permitted in the AYUSH sector

  • FDI inflows (in USD) in medical and surgical appliances during April 2000 - December 2017

Recent Investments

  • January 2017 - Abraaj Group, a Dubai-based private equity investment firm, is in advanced discussions to acquire a controlling stake in south India’s leading diagnostics services provider Medall Healthcare Pvt Ltd, at an enterprise value of around USD 225 mn.

  • November 2016 - Max Healthcare, a healthcare institute based in New Delhi, has plans to invest US$ 48 mn to build a cancer care hospital in Delhi, being a part of Max's larger plan to develop its hospital in Saket.

  • November 2016 - Thyrocare Technologies, a diagnostic laboratory chain, plans to expand its lab centres from 7 to 25 and franchisees from 1,200 to 5,000 to achieve a target revenue of USD 150 mn by 2020.

  • October 2016 - UAE-based Gamma Group has outlined plans of investing around USD 449.6 mn in the infrastructure, health and education sectors of Kerala, which is expected to generate around 2,000 indirect and direct jobs in the state.

Major Investors